Technology failures are visible. UX failures are invisible. Users don't tell you your product is confusing. They just use the product less. Then they stop renewing. And by the time the churn data makes the problem obvious, the damage has been building for months.

Mistake 1 — Designing for the Demo, Not the Daily Use

SaaS products are sold in demos. They're used every day. Demo design optimises for first impressions. Daily use design optimises for efficiency. A dashboard that looks beautiful in a sales demo but requires seven clicks to complete the most common daily task is a churn driver. Map the core daily workflows before designing any screens.

Mistake 2 — Prioritising Features Over Flows

A product with twelve features that connect smoothly into coherent workflows is dramatically more usable than a product with twenty features that don't connect well. In Bubble applications, the platform makes it fast to add new workflows. After twelve months of additions, the application has grown into a collection of features that individually work but don't fit together into a coherent experience. Schedule a quarterly UX review, minimum.

Mistake 3 — Ignoring the Onboarding Problem

Onboarding is where the highest proportion of churn decisions are made. Effective onboarding does one thing: it gets the user to their first moment of genuine value as fast as possible. Design for this moment. Remove every step between signup and that moment that isn't strictly necessary.

Mistake 4 — Building for the Power User

Power users are vocal and not representative. They've already absorbed the learning curve. When you optimise the interface for them, you make the product progressively more intimidating to new and occasional users. The solution is progressive disclosure architecture: simple defaults for new users, advanced capabilities accessible but not intrusive for power users.

Mistake 5 — Treating UX as a Final Layer

UX should be the first layer, not the last one. In a Bubble application, the data model decisions in Supabase, the workflow logic in Bubble, and the interface design all need to be driven by the user journey — not the other way around. When the user journey is designed first and the system built to serve it, the result is a product that feels coherent rather than assembled.